Trapstar became one of the biggest hitters in streetwear, with over £15 million in revenue for 2023-a 150% increase since 2020. Some industry players are calling it the next Supreme or Off-White because it game-changes urban fashion. This bold graphic, limited drops, and high-profile collaborations have created a staple among both Gen Z and Millennial audiences aged 18-35.
Celebrity endorsements have rocketed Trapstar to a higher global presence. Rihanna, Jay-Z, and Stormzy have all been consistent endorsers of the brand; Jay-Z sported it in his 2023 exhibition launch for “Book of Hov”. In late 2022, its collab with Stormzy racked in over £1 million within 30 minutes, putting Trapstar into cultural icon status both within the music and fashion worlds. Vogue says that these collaborations increased media mentions for Trapstar by 70% this past year.
Demand for Trapstar is driven by the scarcity model. Collections are capped, such as the Winter 2023 drop at 5,000 pieces in the world; this creates urgency and pushes resale prices up 200% on platforms like StockX. That is a very similar model to what works in luxury streetwear and would make sure Trapstar remains exclusive.
The brand’s root in London’s urban culture connects with its audience. Formed in 2005 by Mikey, Lee, and Will,was a grassroots movement from the beginning, selling T-shirts out of backpacks. As noted by Mikey in the 2022 GQ interview, “Trapstar is representing where we come from while talking to the world.” Thus, this authenticity has built it a loyal fan base.
Functionality and style easily merge in Trapstar designs. The Decode jacket in water-resistant material with a number of hidden pockets was indicative of the brand’s ingenuity. Products range from £50 to £300 in a balance of premium quality and accessibility-a large part of its appeal.
Social media is a crucial driver for the growth of Trapstar: the brand counts more than 1.5 million followers across all platforms, with high engagement in its marketing campaigns. Teasers for new collections often get more than 1 million views, while drops sell out in minutes. A 2023 report placed Trapstar among the top five most popular streetwear brands in the world, according to Highsnobiety, reinforcing its potential to be the next big thing in street fashion.